How many articles and dating advice do women need to give before men realize that their advice sucks? Ask your mom how to get a lady and she'll tell you something along the lines of be nice. Which is why we see women line up to have sex with the nice guy. Some women at this point have abandoned this notion after men pointed out that they don't date nice guys. Women caught on about themselves after men did.
So why this disconnect? I don't believe a mother is giving her son bad advice. She wants her genes to spread as much as he does. And I don't believe women are intentionally misleading women. Who would benefit from that? No, I believe it's because of a problem women have with how they view men.
My theory is this. When a woman gives dating advice she assumes that the woman is already attracted to the man. She assumes attraction. To a woman a man is attractive. The women do want nice men but they're not attracted to nice men behavior.
That's the crux of it. That's why they fail at dating advice: assumed attraction.